Confidently Amplify Your Personal Brand with Sonja McCord
Do you think that being a professional dancer is out of your reach? I definitely thought so as a young dancer, but my guest today taught me a lot about chasing your dreams through being yourself. Joining me today is Sonja McCord, a professional dancer, a marketing expert, and CEO of her own incredible company. Sonja is a classically trained dancer who has performed with Pittsburgh Ballet Theatre, Nashville Ballet, Alvin Ailey American Dance Theater, and Dance Theatre of Harlem. She is also a pointe shoe specialist for Capezio and has used her marketing expertise to travel internationally to educate, lead, and advise professional dancers, artistic directors, and dance businesses on branding, visibility, marketing, and artist development.
Sonja and I talked about having an identity crisis after a professional career ends, building your brand online, being your authentic self and setting clear goals, shaking up the dance industry, and even a little about Beyonce and Lady Gaga.
Here are some highlights:
- [2m 45s] Going through an identity crisis at the end of a professional career
- [10m 13s] Building your brand online and making a name for yourself
- [14m 09s] Being your authentic self and having clear goals
- [19m 54s] Most common mindset blocks for professionals
- [23m 02s] Advise for chasing big dreams as a dancer
- [28m 19s] That old devil of social comparison
- [32m 31s] Developing confidence when going for your dreams
- [34m 52s] Shaking up the dance industry
Mentioned in today’s show:
Sonja McCord Contact Info:
Sonja McCord is a Dancer, Choreographer, and Artistic Director/CEO of The Sonja McCord X. She trains professional dancers to amplify their artistic brand, build independent work, elevate their talent, and monetize their art; all while increasing their marketability and visibility in the industry.
A Certified Master Marketer, Sonja has worked 15+ years in agency marketing and has had opportunities to perform with Pittsburgh Ballet Theatre, Nashville Ballet, Alvin Ailey American Dance Theater, and Dance Theatre of Harlem.
A former Pointe Shoe Specialist with Capezio Ballet Makers, Sonja has traveled internationally to educate, lead, and advise professional dancers, artistic directors, and dance businesses on branding, visibility, marketing, and artist development.
She has been featured in online magazines such as Dance Informa, About.Me, BET.com, The Grio, Soul Pitt Magazine, and served as a judge for DanceQuest Canada.
Sonja currently resides in New York City.
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